(March 21, 2024) With searches for “book squash court” increasing by 180% year-on-year in Europe and America, and “outdoor squash court” becoming a new favorite in urban renewal projects, this sport, once considered an elite sport, is entering the public eye at an unprecedented pace.
The Shifting Demand Behind Hot Search Terms
Google Trends data shows that localized searches for “squash courts near me” reached an all-time high in 2023. This not only reflects the expansion of the participating population but also reveals a new direction for squash development—from professional clubs to community living spaces.
“In the past six months, we’ve received 32 inquiries about outdoor squash court construction projects from around the world,” revealed the marketing director of an international sports facilities company. “This exceeds the company’s total outdoor projects over the past five years.”
The “Golden Corners and Silver Edges” of Urban Spaces
A squash court in London, converted from space under an overpass, is brightly lit at dusk. This all-glass squash court has not only become a popular social media hotspot but has also attracted a large number of young users with its affordable price of £15 per hour. “We need to book our time slots three days in advance on the mobile app,” many young players waiting in line said. “It’s much more fun than going to a bar.”
This model of transforming idle spaces into sports venues is being rapidly replicated in high-density cities like New York, Berlin, and Singapore. The construction cost of outdoor squash courts is about 40% lower than traditional indoor courts, and they are easier to obtain municipal approval, making them a highlight of urban renewal projects.
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Technology Enables a Revolution in Booking Experience
The rise of digital platforms has completely changed the operating model of squash courts. Professional booking platforms such as SquashClub and SquashNOW allow users to view the availability of over 5,000 courts worldwide in real time and book with a single click. “It’s like the Airbnb of squash,” the platform’s founder described. “We’ve made finding a court as easy as finding a restaurant.”
The other side of intelligence is the value of data. By analyzing booking data, operators can accurately grasp peak hours, user profiles, and venue utilization rates, supporting differentiated pricing and targeted marketing.
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Reconstructing the Boundaries Between Professional and Leisure
In Dubai, an all-glass outdoor squash court equipped with an air-conditioned system has become a new selling point for luxury hotels; in California, simple squash walls in community parks have become gathering places for teenagers after school. This tiered development model is driving squash to break through the traditional elite circle.
“We are developing modular squash courts that are more suitable for public spaces,” said a sports facility manufacturer. “It can meet the needs of professional training while also allowing ordinary enthusiasts to experience the fun of the sport at a low cost.”
According to the International Squash Federation, by 2025, outdoor and community-based projects will account for more than 60% of newly added squash courts worldwide. This trend of moving from professional to mass participation, from indoor to outdoor, is not only changing the ecosystem of squash but also providing new possibilities for the development of the sports industry.
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Post time: Nov-28-2025
