Cross-border e-commerce of football cages accelerates

Driven by the global football craze, China’s cross-border e-commerce of football cages continues to grow. In addition to traditional markets in Europe and the United States, the order volume in emerging markets such as Southeast Asia and the Middle East has increased significantly recently, becoming a new driving force for industry growth.
Shenzhen Lingdongke Industrial Co., Ltd.’s cross-border e-commerce backend data shows that orders for football cages sold to Southeast Asia have increased in recent years. The head of the company explained that Southeast Asia has a large football population base, but professional venues and facilities are insufficient. Portable football cages are easy to install and suitable for small venues, which just meet the needs of local communities and schools. In view of the rainy climate in Southeast Asia, the company has specially improved the waterproof performance of the product. The football net uses imported PE coated steel mesh, and the service life is extended to more than 3 years, and the product premium space is increased.The football cage is suitable for indoor scenes. Pay attention to the flatness of the ground when installing it.

The refined operation of cross-border e-commerce platforms has become the key to order growth. According to Alibaba International Station data, the inquiry conversion rate of football cage merchants using 3D product display and multi-language live broadcast explanations is 40% higher than that of ordinary merchants. Shenzhen Lingdongke Industrial Co., Ltd. demonstrated the assembly process of football cages through live broadcasts, answered Brazilian customers’ questions about venue adaptation in real time, and received multiple sample orders after a single live broadcast.
The improvement of the logistics system has further lowered the threshold for going overseas. The smart distribution center launched by Cainiao in Southeast Asia has shortened the delivery time of large items such as football cages from 15 days to within 7 days. The head of a Shenzhen company did the math: by pre-stocking in overseas warehouses, the logistics cost per ticket has dropped by 22%, and the return and exchange rate has dropped from 8% to 3.5%.
Industry insiders pointed out that as Chinese companies continue to show their advantages in product customization and supply chain response, cross-border e-commerce for football cages is transforming from “scale expansion” to “quality competition”. At present, 12 leading companies have established overseas R&D centers to optimize product design according to the sports habits of different markets. This trend will drive the continued increase in the share of Chinese football cages in the global market.