Adjustable basketball hoops are booming overseas! How can Chinese-made products “dunk” into the European and American markets?

Mangwanani-ngwanani paYantian Port yeShenzhen, magaba emidziyo ane mashoko ekuti “Adjustable Basketball Hoop” akanga achiiswa mungarava. Mabhora aya ebasketball anochinjika, akagadzirwa nekambani yezvinhu zvemitambo, aitarisirwa kusvika kuPort of Los Angeles mumazuva makumi matatu. “Mumwedzi mishanu yekutanga yegore rino, kutengesa mabhora ebasketball anochinjika chete kwakapfuura mayuniti zviuru makumi maviri, zvichiwedzera kaviri gore negore.”

Hupfumi hweBasa Rinosimudzira "Kuda Kugara Pamba Kwebasketball"

Kubudirira kwe "hupfumi hwemumba" mushure medenda muEurope neUnited States kuri kuchinja musika wezvinhu zvemitambo zvechinyakare. Mark, anogara kuAustin, Texas, akatenga seti yema "basketball hoops" anogadziriswa akagadzirwa neChina paAmazon: "Kubva pandaishanda ndiri kumba, ndakaisa "basketball hoop" mumba mangu kuitira kuti ndikwanise kuzorora uye kupfura hoops panguva yekuzorora."

Data kubva kuAlibaba International Station inoratidza kuti kubva muna Ndira kusvika Chivabvu 2023, kutsvaga izwi rekuti "adjustable basketball hoop" kwakawedzera ne187% gore negore, uye kubvunza nezvezvigadzirwa zvine chekuita nazvo kwakawedzera ne213%. Musika weUS waive ne45%, nepo nyika dzeEurope dzakadai seGermany neUK dzakabatana dzaive ne30%.

"Kusiyana nemitambo yebasketball yakagadziriswa, zvigadzirwa zvinogadziriswa zvinogona kusangana nezvinodiwa nevana vane makore 3-12 nevakuru," akadaro Wang Min, mutengesi wepamuganhu muGuangdong. "Modhi yedu inogadziriswa isingaperi, inotangira pamamita 3.05 kusvika pamamita 1.8, inonyanya kufarirwa mumusika weGermany."

Kubva pa "Simbi Backboards" kuenda kuSmart Sports Equipment

Mukambani yekugadzira zvinhu, vashandi vari kugadzira mhando yazvino yemagirazi ekumashure anodziya. "Kare, zvinhu zvinotengeswa kunze kwenyika zvaisanganisira mabhodhi esimbi akareruka, asi ikozvino magirazi anodziya anodarika 60%," akatsanangura Technical Director Chen. "Sisitimu inonyudza kuvhunduka yatakagadzira inogona kuderedza kudedera kwebhodhi rekumashure ne80%.

Indasitiri iyi iri kugadziridzwa zvigadzirwa:

Kushanduka kwezvinhu: Kubva pasimbi kusvika pagirazi rakanyoroveswa kusvika kuzvinhu zvemazuva ano zvepolycarbonate

Kugadzira zvinhu zvitsva: Mamodule akangwara akadai sema shot counters uye ma LED displays akawedzerwa

Kuisa kuri nyore: Kugadziriswa kwe hydraulic kunotsiva kubatanidza mabhaudhi kwechinyakare, zvichibvumira munhu mumwe chete kugadzirisa urefu mumaminitsi mashanu chete.

Chitupa cheFIBA chinobatsira basketball yekuChina kuti ipinde mumusika wepasi rose.

Pamapuratifomu ekutengeserana e-border, nzvimbo dzebasketball dzakagadzirwa kuChina dziri kuwana chitupa cheFIBA kuti dzishandise musika wepamusoro-soro. Mushure mekunge imwe kambani yawana chitupa, maodha ekuEurope akawedzera ne30%, uye pasinei nemutengo wepamusoro wakapetwa kaviri kana katatu, kudiwa kwacho kwakaramba kuri kupfuura kuwanikwa.

"Vatengi vane hunyanzvi vanokoshesa zvitupa kupfuura mutengo," akadaro mutengesi wepamuganhu anogara kuShenzhen. Chitupa cheFIBA chinoda mitemo yakasimba yekudzivirira kukanganiswa kwemusana uye kusimba kwerim, zvichiratidza mhando yemakwikwi. Kunyangwe mutengo wechitupa pachigadzirwa chimwe nechimwe uri pakati pe50,000 kusvika 80,000 yuan, kambani yeNingbo yakabudirira kuwana kuraira kukuru kwehurumende kuMiddle East.

Nyanzvi dzezveindasitiri dzinoti kugadzira zvinhu muChina kuri kuchinja kubva pakurwisa mitengo kuenda kuhurongwa hwe "mitemo yepasi rose + nzvimbo", vachitarisa pakuvandudza kudzivirira kudengenyeka kwenyika muNorth America uye kugadzirisa kudzivirira ngura muSoutheast Asia, vachivavarira kukunda musika wepasi rose nemhando yepamusoro. Chitupa cheFIBA chiri kuva "pasi regoridhe" kune zviteshi zvebasketball zveChina kuti zvipinde mumusika wepasi rose.

Nzvimbo yeBhasikiti Inotenderwa neFIBA

Makwikwi akasiyana-siyana anoputsa chimiro chekufanana

Vachitarisana nemakwikwi emitengo ari kuramba achikura, makambani makuru ari kutsvaga mikana mitsva:

Kupatsanurwa kwemamiriro ezvinhu: Mamodheru madiki akakodzera mabhalkoni emafurati uye mamodheru anodzivirira ngura ekushandiswa pamhenderekedzo yegungwa

Masevhisi ekutsigira: Masevhisi akawedzerwa kukosha akadai sekudzidzisa mavhidhiyo ekuisa uye basketball dzemahara

Kubatanidzwa kwetsika: Magadzirirwo ane goridhe ari kuunzwa kumusika weMiddle East, uye mabhesi ekufambisa anobviswa ari kuunzwa kuSoutheast Asia.

"'Maseti edu evabereki nevana' paAmazon, anosanganisira basketball dzevakuru nemabhora evana vadiki, ane mwero wekutengazve wakakwira ne40% kupfuura zvigadzirwa zvakajairwa," akadaro mumwe mushandi we e-commerce anoyambuka miganhu.

Zvichienderana nehuwandu hwemari yemutero, mumwedzi mina yekutanga ya2023, kutengesa basketball hoops nedzimwe michina yakabatana nenyika yangu kwakasvika US$370 miriyoni, kuwedzera kwegore negore kwe34.2%. Nekutanga kweRCEP, musika wekuSoutheast Asia uri kukura. Mumiriri wekambani yekuMalaysia akati: "Mabasketball hoops anogadziriswa akagadzirwa muChina ikozvino anotora 70% yekutenga kwezvikoro zvemuno."

Manheru kuDongguan Basketball Center, vashandi vairongedza zvinhu zvavo zvekupedzisira zvaienda kuAustralia. Mitambo iyi yebasketball, yakanyorwa kuti “Made in China,” ichakurumidza kuona kutanga kwezviroto zvakawanda zvebasketball mumagadheni, mumagaraji, uye munharaunda pasi rose. Sezvinotaurwa neshoko reimwe kambani: “Chinogadziriswa hachisi kukwirira chete, asiwo kukura kwekukura.” Mu "makwikwi" emusika wepasi rose wezvinhu zvemitambo, kugadzira zvinhu zvekuChina kuri "kuisa mari" mumikana yese yekune dzimwe nyika kuburikidza nekuvandudza zvinhu nguva dzose.