Squash akukumana ndi chitukuko: Makhothi akunja ndi ammudzi akhala makina atsopano okulirakulira

(Marichi 21, 2024) Popeza kusaka "bwalo la squash la mabuku" kukuwonjezeka ndi 180% chaka ndi chaka ku Europe ndi America, ndipo "bwalo la squash lakunja" likukhala lokondedwa kwambiri m'mapulojekiti atsopano a m'mizinda, masewerawa, omwe kale ankaonedwa ngati masewera apamwamba, akuonekera pagulu mwachangu kwambiri.

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Deta ya Google Trends ikuwonetsa kuti kusaka komwe kumachitika m'deralo kwa "mabwalo a squash pafupi ndi ine" kunafika pamlingo wapamwamba kwambiri mu 2023. Izi sizikuwonetsa kukula kwa anthu omwe akutenga nawo mbali komanso zikuwonetsa njira yatsopano yopititsira patsogolo chitukuko cha squash - kuyambira m'makalabu aukadaulo mpaka m'malo okhala anthu ammudzi.

"M'miyezi isanu ndi umodzi yapitayi, talandira mafunso 32 okhudza mapulojekiti omanga bwalo la squash lakunja kuchokera padziko lonse lapansi," adatero mkulu wa malonda wa kampani yapadziko lonse lapansi ya malo ochitira masewera. "Izi zaposa mapulojekiti onse akunja a kampaniyo m'zaka zisanu zapitazi."

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Bwalo la squash ku London, lomwe linasinthidwa kuchoka pamalopo pansi pa msewu wodutsa pamwamba, limawala kwambiri madzulo. Bwalo la squash lokhala ndi magalasi onsewa silinangokhala malo otchuka kwambiri pa malo ochezera a pa Intaneti komanso lakopa achinyamata ambiri ogwiritsa ntchito ndi mtengo wake wotsika mtengo wa £15 pa ola limodzi."Tiyenera kusungitsa nthawi yathu masiku atatu pasadakhale pa pulogalamu yam'manja," osewera ambiri achinyamata omwe akuyembekezera pamzere anatero. "Ndi zosangalatsa kwambiri kuposa kupita ku bala."

Njira imeneyi yosinthira malo opanda kanthu kukhala malo ochitira masewera ikubwerezedwa mofulumira m'mizinda yokhala ndi anthu ambiri monga New York, Berlin, ndi Singapore. Mtengo womanga mabwalo akunja a squash ndi wotsika ndi 40% poyerekeza ndi mabwalo achikhalidwe amkati, ndipo ndi osavuta kupeza chilolezo cha boma, zomwe zimapangitsa kuti akhale chizindikiro chachikulu cha mapulojekiti okonzanso mizinda.

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Ukadaulo Wathandiza Kusintha Kwambiri Pakusungitsa Malo

Kukwera kwa nsanja za digito kwasintha kwathunthu njira yogwirira ntchito mabwalo a squash. Mabwalo aukadaulo osungitsa malo monga SquashClub ndi SquashNOW amalola ogwiritsa ntchito kuwona kupezeka kwa mabwalo opitilira 5,000 padziko lonse lapansi nthawi yeniyeni ndikusungitsa malo podina kamodzi.“Zili ngati Airbnb ya squash,” anatero woyambitsa nsanjayi. “Tapangitsa kupeza bwalo kukhala kosavuta monga kupeza lesitilanti.”

Mbali ina ya nzeru ndi kufunika kwa deta. Mwa kusanthula deta yosungitsa malo, ogwira ntchito amatha kumvetsetsa bwino nthawi yomwe anthu amafika pa intaneti, mbiri ya ogwiritsa ntchito, ndi kuchuluka kwa malo ogwiritsira ntchito, kuthandizira mitengo yosiyana komanso malonda olunjika.

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Ku Dubai, bwalo la squash lakunja lokhala ndi magalasi okhaokha lokhala ndi makina oziziritsira mpweya lakhala malo atsopano ogulitsira mahotela apamwamba; ku California, makoma osavuta a squash m'mapaki ammudzi akhala malo osonkhanira achinyamata akamaliza sukulu. Njira yopangirayi ikuyendetsa squash kudutsa m'gulu la anthu odziwika bwino.

“Tikupanga mabwalo a squash omwe ndi oyenera kwambiri m'malo opezeka anthu ambiri,” anatero wopanga malo ochitira masewera. “Akhoza kukwaniritsa zosowa za maphunziro aukadaulo komanso kulola okonda masewerawa kuti asangalale ndi masewerawa pamtengo wotsika.”

Malinga ndi International Squash Federation, pofika chaka cha 2025, mapulojekiti akunja ndi a anthu ammudzi adzapanga mabwalo atsopano a squash padziko lonse lapansi opitilira 60%. Chizolowezichi chosintha kuchoka pakuchita nawo masewera aukadaulo kupita ku kutenga nawo mbali kwa anthu ambiri, kuyambira mkati kupita kunja, sichikusintha chilengedwe cha squash komanso chimapereka mwayi watsopano wopititsa patsogolo makampani amasewera.