Adjustable basketball hoops are booming overseas! How can Chinese-made products “dunk” into the European and American markets?

I te atatu i te Tauranga o Yantian i Shenzhen, i utaina he puranga ipu me ngā kupu "Whakarerekētanga Pōro Poitūkohu" ki runga i tētahi kaipuke. Ko ēnei pōro poitūkohu teitei-whakarerekē, i hangaia e tētahi kamupene taonga hākinakina, i whakaarohia kia tae mai ki te Tauranga o Los Angeles i roto i ngā rā 30. "I ngā marama tuatahi e rima o tēnei tau, ko ngā kaweake o ngā pōro poitūkohu whakarerekē anake i neke atu i te 20,000 waeine, he rua te pikinga i ia tau."

Ko te Ōhanga o te Kāinga te Tumuaki i te "Hiahia Poitūkohu Noho-ki-te-Kāinga"

Ko te puāwaitanga o te "ōhanga o muri" i Ūropi me te Hononga o Amerika i muri i te mate urutā kei te huri i te mākete taonga hākinakina tuku iho. I hokona e Mark, e noho ana i Austin, Texas, tētahi huinga poitūkohu whakarerekētanga i hangaia i Haina i runga i a Amazon: "Mai i taku mahi mai i te kāinga, kua tāuta e au he poitūkohu ki taku tuara kia taea ai e au te whakangā me te pupuhi poitūkohu i ngā wā okiokinga."

E whakaatu ana ngā raraunga mai i te Alibaba International Station, mai i Hānuere ki Mei 2023, i piki ake ngā rapunga mō te kupu matua "pōro poitūkohu whakarerekētanga" mā te 187% i ia tau, ā, i piki ake ngā tono mō ngā hua e pā ana mā te 213%. Ko te mākete o Amerika te 45%, ko ngā whenua Pākehā pērā i a Tiamana me te UK te 30%.

"He rerekē i ngā poitūkohu pūmau tuku iho, ka taea e ngā hua whakarerekē te whakatutuki i ngā hiahia kanorau o ngā tamariki 3-12 tau te pakeke me ngā pakeke," te kī a Wang Min, he kaihoko whakawhiti-rohe i Guangdong. "He tino rongonui tā mātou tauira whakarerekē mutunga kore, mai i te 3.05 mita ki te 1.8 mita, i te mākete Tiamana."

Mai i ngā "Papa Whakamuri Rino" ki ngā Taputapu Hākinakina Atamai

I roto i te awheawhe o tētahi kamupene hanga, kei te hangaia e ngā kaimahi te tauira hou o ngā papa papa karāhe kua whakapakeketia. "I mua, ko ngā papa papa rino noa iho te nuinga o ngā kaweake, engari i nāianei neke atu i te 60% o ngā karāhe kua whakapakeketia," te whakamārama a te Kaiwhakahaere Hangarau a Chen. "Ka taea e te pūnaha mimiti-ohorere i whakawhanakehia e mātou te whakaiti i te wiri o te papa papa mā te 80%."

Kei te whakapai ake te ahumahi i ngā hua:

Te whanaketanga o ngā rauemi: Mai i te rino ki te karāhe kua whakapakeketia ki ngā rauemi polycarbonate hou

Auahatanga mahi: Kua tāpirihia ngā kōwae atamai pēnei i ngā kaute pupuhi me ngā whakaaturanga LED

Tāutanga māmā: Ka whakakapia te whakapiri pūtu tuku iho e te whakatikatika waipēhi, ka taea e te tangata kotahi te whakaoti i ngā whakatikatika teitei i roto noa i te 5 meneti.

Mā te tiwhikete FIBA ka āwhina ngā tūnga poitūkohu Hainamana ki te "whakauru ki te mākete o te ao".

I runga i ngā papaaho hokohoko ipurangi whakawhiti-rohe, kei te whiwhi ngā papa poitūkohu hanga-Haina i te tiwhikete FIBA hei uru atu ki te mākete utu nui. Whai muri i te whiwhinga tiwhikete o tētahi kamupene, i piki ake ngā ota a Ūropi mā te 30%, ā, ahakoa te utu nui ake e 2-3 ngā wā, i nui ake tonu te tono i te tuku.

"Ko te tohu tiwhikete te mea nui ake i te utu," te kī a tētahi kaihoko whakawhiti-rohe o Shenzhen. Ko te tohu FIBA e hiahia ana ki ngā whakaritenga pakari mō te ātete ki te pānga o te papa o muri me te ngāwari o te awhi, e tohu ana i te kounga taumata whakataetae. Ahakoa ko te utu tohu tiwhikete mō ia hua he 50,000 ki te 80,000 yuan, kua angitu te whiwhi a tētahi kamupene Ningbo i tētahi ota nui a te kāwanatanga i te Middle East.

E kī ana ngā kaitōrangapū o te umanga kei te neke haere te hanga Hainamana mai i ngā pakanga utu ki te rautaki "paerewa o te ao + rohe", e aro ana ki te whakapakari i te ātete ki ngā rū whenua i Amerika Te Raki me te arotau i te ātete ki te waikura i Āhia ki te Tonga-Rawhiti, me te whai kia toa i te mākete o te ao me te kounga. Kei te huri te tiwhikete FIBA hei "ara koura" mō ngā papa poitūkohu Hainamana ki te tomo ki te mākete o te ao.

TE TAONGA PŌRO PŌRO I WHAKAMANAIA E FIBA

Ka pakaru te āhua o te ōritetanga i te whakataetae rerekētanga

I te aroaro o te whakataetae utu kaha haere, kei te rapu ngā kamupene matua i ngā whai wāhitanga hou:

Wāhanga horopaki: Ngā tauira iti e tika ana mō ngā taupee whare noho me ngā tauira ātete-waikura mō te whakamahi i te takutai moana

Ratonga tautoko: Ngā ratonga tāpiri uara pēnei i ngā akoranga ataata tāutanga me ngā poitūkohu kore utu

Whakaurunga ahurea: Kei te whakaurua mai ngā hoahoa awhi koura mō te mākete o te Waenganui Rawhiti, ā, kei te whakaurua mai hoki ngā turanga pūkoro wetewete ki te Tonga-mā-rāwhiti o Āhia.

"Ko ā mātou 'kei roto i ngā huinga mātua-tamaiti' i runga i a Amazon, tae atu ki ngā pōro pakeke me ngā pōro tamariki nohinohi, he 40% teitei ake te reiti hoko anō i ngā hua paerewa," te kī a tētahi kaiwhakahaere hokohoko ipurangi whakawhiti-rohe.

E ai ki ngā tatauranga a te tari tāke, i ngā marama tuatahi e whā o te tau 2023, i eke te kaweake a tōku whenua i ngā poitūkohu me ngā taputapu e pā ana ki te US$370 miriona, he pikinga tau-ki-te-tau o te 34.2%. Nā te whakatinanatanga o te RCEP, kei te huri te mākete o Āhia ki te Tonga-Rawhiti hei pūwāhi tipu hou. I kōrero te kaihoko o tētahi waitohu o Mareia: "Ko ngā poitūkohu whakarerekētanga i hangaia ki Haina inaianei e 70% o ngā hoko kura o te rohe."

I te ahiahi i te Pokapū Poitūkohu o Dongguan, i te tākai ngā kaimahi i te puranga whakamutunga o ngā taonga e haere ana ki Ahitereiria. Ka kite wawetia e ēnei poitūkohu, kua whakairohia ki te kupu "Hangaia ki Haina," te tīmatanga o ngā moemoeā poitūkohu maha i roto i ngā kāinga o muri, i ngā karāti, me ngā hapori huri noa i te ao. E ai ki te pepeha a tētahi waitohu: "Ko te mea e whakarerekētia ana ehara i te teitei anake, engari ko te tauine tipu hoki." I roto i te "whakataetae" o te mākete taonga hākinakina o te ao, kei te "haumi" tonu ngā kaihanga Hainamana ki ngā whai wāhitanga katoa o tāwāhi mā te auaha tonu.